Logo Design for Crafts

I had the opportunity to design a logo for American craftsman Gleen Spradling that reflects both his craft as a farrier and his passion for making spurs.
The design incorporates the most important tools of his trade—a hammer and pliers—while the letter “U” has been transformed into the shape of a spur. This creates a harmonious blend of tradition and individuality.
Designed in an authentic Western style, the logo specifically appeals to the client’s target audience. The color palette was deliberately chosen to be natural and earthy to emphasize craftsmanship, down-to-earthness, and authenticity.