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Corporate Identity Design
Logo Design, Packaging, Food Photography, Flyer Design, Event Flyers, Video / Reel Editing
For Cilantro – Marcos Tacos on Moritzplatz in Augsburg, I developed a Mexican-inspired corporate identity that captures the vibrant culture of Mexico. I incorporated Aztec illustrations to visually highlight the brand’s traditional roots. The goal was to creatively emphasize the authentic character of the Mexican street food tacos and create a distinctive brand experience.
Graphic Design Process:
- Briefing & Goal Definition
Authentic brand experience for Mexican street food
- Research & Mood Board
Mexican culture, colors, Aztec symbols, street art
- Concept Development
Visual concept with a focus on tradition & vibrancy
- Design & Illustration
Use of Aztec motifs, bold color palette, typographic accents
- Logo & Corporate Design
Design of word and figurative marks, basic elements for CI
- Application & Implementation
Implementation on menus, packaging, exterior branding, and social media
