Brand Identity Design

As Art Director for Ranch Girls, I had the opportunity to redesign the logo, thereby laying the foundation for a comprehensive redesign of the corporate identity. Together, we redefined not only the visual identity but also the visual language and corporate behavior to convey the brand values in an authentic and contemporary way.

As an Art Director at a fashion company, you are responsible for overall creative direction—from developing visual campaigns, lookbooks, and collection presentations to overseeing photo shoots, brand image, and the consistent implementation of the design and communication strategy across all channels.

The family-run business has been producing sustainably in Europe for over 25 years and is now one of the leading brands in Western fashion in Europe—a project that inspired me both professionally and personally.